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RCA Red Seal Records is a classical music record label founded in 1902 by Eldridge R. Johnson and is currently owned by Sony Music. The use of a distinctive red label for premium-priced records made by top-tier artists was a marketing strategy suggested by the Gramophone Company’s agent in St. Petersburg, Russia, where the first "Gramophone Record Red Seal" discs were issued in late 1901 or early 1902. RCA Victor’s Red Seal series continued its pre-eminence from the 1930s through the 1950s due partly to the recorded output of three of the leading conductors of the time, Serge Koussevitzky, Leopold Stokowski, and Arturo Toscanini. In 1968, RCA introduced a modern logo, de-emphasized the Victor name and "His Master’s Voice" trademarks, and the label came to be known as "RCA Red Seal".